SAVERA focuses on providing access to preventive and remedial healthcare education for a range of stakeholders through various channels of communication like publications, audio-visual communication, children’s books, pictures and posters, catering to diverse target groups.
It seeks to provide a platform to share research, findings and trends, creating awareness on critical health issues and works to drive opinion towards viable options.
A focus of the SAVERA programme is also to create a credible knowledge repository of healthcare and wellness information that can be accessed and used by all.
preventive health awareness
Everyone should have the right to a healthy life. To achieve this goal there is an increasing need not only to provide remedial healthcare services but to educate people and generate awareness and bring focus to preventive health awareness, especially to those who have limited financial resources.
These initiatives can range from communications targeted to individual members of society when they are well, helping them maintain a healthy lifestyle, to those that are susceptible to unique health risks, helping them manage these risks in a more informed manner. Making information and data available in an easy-to-understand manner would not only help addressing the issue but also reduce misconceptions and myth created through ignorance.
preventive health awareness
Given the sub-optimal education levels in the country and significant gap between need and availability of healthcare resources, programs such as SAVERA would help reduce the pressure on scarce resources; increase awareness on health issues; keep people healthy for longer and ensure resources and attention is focused on the right areas.
HEALTH INFORMATION REPOSITORY
Over the years, our network of Fortis Hospitals, diagnostic labs and retail pharmacies has generated a vast quantum of information on preventive health and cure. The SAVERA programme aims to develop a platform for collating, hosting and sharing this data, publications, and audio visual content that will be easily accessible. The idea is to create a credible data repository that can be utilised for health research including activities such as analysing emerging health trends and shifts that can serve as an early warning system to help initiate meaningful policy interventions.Explore
Given the fact that health issues are a matter of anxiety and concern to most, and hospitals tend to be intimidating spaces for ordinary people, availability of simple publications that effectively communicate & inform people about basic health, hygiene and nutrition subjects can go a long way in driving preventive health awareness as also allowing for informed consumer choices during illness situations. A better understanding of disease terminology, symptoms and medicine usage norms can also help facilitate better administration of treatment pathways and reducing chances of error and risks.
In collaboration with our partners, SAVERA seeks to create a library of such literature which is simple to understand, in multiple languages and address the literacy and understanding levels of all audiences. While created with medical inputs, the objective it to demystify the content and convert the same into a language and style which ensures clarity in understanding.
At Fortis Charitable Foundation- one of our key initiatives is to develop a child’s health in a holistic manner. Lack of awareness on such issues is a major cause for infant mortality and illnesses. Keeping this in mind we have developed (4) illustrative books on `Health, Hygiene and Nutrition’. The books are to sensitize the children and their parents on healthy habits.
‘The Boink Mystery’ revolves around an alien who visits planet Earth and teaches us how to keep our surroundings clean and not to litter public spaces.‘Brushing is No Fun!’ uses the beautiful bond between a brother and sister to talk about personal hygiene.
Fortis Foundation CSR Initiatives published in 2 booksExplore
Touching Lives –The Economic Times CSR Compendium
LIVEWEEK CSR Good Book
AWARENESS THROUGH COMMUNICATIONS
SAVERA specialises in using simple, creative communication techniques that have a high recall to spread awareness about a variety of heath related concerns with the ultimate goal of creating healthier lives especially for the economically weaker sections of society. It also seeks to position an open platform for sharing healthcare research and analysis in order to bring information into the public domain with the objective of driving informed choices regarding healthcare policy.
An awareness programme to encourage and spread awareness about protecting the girl child in India and to restore a much-needed balance. By distributing saplings each time a girl child is born, we ensure our commitment to respecting the rights of the girl child to a life with dignity and her right to nurture and develop to her fullest potential.
Through the “Nanhi Chhaan”initiative we gave away 658 saplings in November 2016 to the patients treated in all the units.Explore